Liebherr Construction Equipment Co. via Liebherr-Werk Telfs and John Deere Construction & Forestry Division have announced an agreement to end their current dual-branding strategy for large crawler dozers sold in the North American market and to grant John Deere an exclusivity agreement for these products.

Under an agreement signed in December 2000, Liebherr has provided large crawler dozers and crawler loaders under both the Liebherr and John Deere brands. The new agreement will grant John Deere exclusivity for the two large Deere crawler dozers, the 234 hp model 950C and the 330 hp model 1050C. This agreement contains specific market goals for the John Deere-branded large crawler dozers, and as a result, Liebherr will discontinue marketing the comparable PR 742 and PR 752 models in North America, except for mining applications.

Two crawler loader models in the original agreement, Liebherr LR 622, LR 632 and the John Deere 655C, 755C will continue to be marketed through their respective North American dealer channels. Liebherr-Werks Telfs will continue to manufacture both product lines, which have some product differentiation in operator controls, etc., as provided to the respective dealer channels.